Jinni is the first and only taste-and-mood based engine powering video discovery. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive, personalized experience that increases content consumption and reduces churn.

The Jinni service is powered by the Entertainment Genome, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more – a rich alternative to the usual genre language. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.