Appreciate® is a revolutionary mobile bidding platform tailored specifically for in-app mobile campaigns. Consumers are spending increasingly more time in mobile apps, and a growing percentage of that traffic is sold programmatically. Appreciate’s platform and engines enable media buyers to efficiently target, run and optimize in-app mobile campaigns running in a RTB (real time bidding) environment. Appreciate® DSP is fully transparent and self served. Appreciate® DSP make the mobile ads as relevant as possible for each and every mobile user.