James Allen was founded with a simple purpose: to provide the highest quality jewelry at an exceptional value.

Once upon a time buying jewelry was a real hassle. You had to go to numerous jewelry shops, deal with pushy sales people and attempt to view diamonds through a jeweler’s loupe. Ugh, what a headache! Now, thanks to James Allen, the largest privately held online jewelry retailer, buying jewelry is easier than ever. With over 50,000 actual diamond photos and high-quality 3D images of our jewelry, you can see exactly what you are getting, all from the comfort of your home.